NSPCC: Flaw in the Law

This case study explains how the NSPCC, the children's charity, campaigned for a change in the law in the UK.

NSPCC: Flaw in the Law

OMD

Executive summary

The Flaw in the Law campaign set out to change UK legislation.

Three in four UK adults believed it was illegal for anyone over 18 to send a sexual message to a child. In reality, there was no law to always protect children in England, Wales and Northern Ireland from being sent sexually explicit messages from adults online.

The NSPCC was determined to close a legal loophole that could leave perpetrators free from prosecution from sending sexual messages to children.

Achieving our goal within our given budget of £42,000 seemed like a...

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