Events, smart machines and packaging: Practical applications of the internet of things

This event report explores how the 'internet of things' is being applied by marketers, and gives some guidance for brands wanting to work in this area.

Events, smart machines and packaging: Practical applications of the internet of things

Joseph CliftWarc

The "internet of things" – converting ordinary things, from paper to cars, into networked devices – has become a major buzz phrase in the marketing industry recently. Reflecting client demand to know more about this new tech, specialist agencies in the internet of things have sprung up. Cameron Worth, founding partner of one of these, SharpEnd, gave his view on the sector at The Connected Consumer Conference, an event organized by Mediatel and held in London in June 2015.

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