Hispanics in the media landscape

This article summarises research into the Hispanic market in the US, where the Hispanic population is expected to grow from 17% of the current total population to almost 30% by 2060.
  • 62% of Hispanics are US born and have distinct qualities that set them apart from foreign born Hispanics when it comes to viewing habits and technology adoption.
  • Language preferences vary by age and context plays a big role when it comes to finding ways to better engage with bilingual Hispanics.
  • Device penetration continues to increase and is affecting how, when, where, and for how long Hispanics consume content but they continue to co-view traditional TV more than their non-Hispanic counterparts.
  • 47% of Hispanics are heavy radio listeners, however, they are catching on to online radio trends as...

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