Markets are where marketing started
Vincent RousseletAmdocs
The market traders of Paris can teach marketers a great deal about customer experience, writes Vincent Rousselet.
One of the joys of Paris is the street market. Whichever neighbourhood of the French capital you live in, there is likely to be one of these markets within 15 minutes' walk. The last one I went to, rue Mouffetard in the 5th arrondissement, is where Hemingway lived for a while, behind the Panthéon. I had not been for many years, but the choice of fresh vegetables, fruits, meat and cheese was there as I...