From CMO to agency exec: lessons from both sides

This article provides insights into how agencies and clients could better understand each other by describing what behaviours and attitudes could be changed on both sides to make for a more productive relationship.

From CMO to agency exec: lessons from both sides

Phil Rumbol101

The move from CMO to marketing services is unusual but gives a valuable source of insight into how agencies and clients could better understand each other. Phil Rumbol made that move and describes what behaviours and attitudes could be changed on both sides to make a more productive relationship.

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