From CMO to agency exec: lessons from both sides
Phil Rumbol101
The move from CMO to marketing services is unusual but gives a valuable source of insight into how agencies and clients could better understand each other. Phil Rumbol made that move and describes what behaviours and attitudes could be changed on both sides to make a more productive relationship.
It's like being strapped into a chair in front of a high-speed conveyor belt. From eight in the morning to six at night, the machine serves up a constant stream of things requiring immediate input or a...