The surprise-generating machine: Fresh predictions for the digital revolution

This article provides fresh predictions for the future of digital in the coming decade as well as lessons learned from the digital revolution.

The surprise-generating machine: Fresh predictions for the digital revolution

Julian SaundersThe Joined Up Company

The title of this article is a quote from digital expert John Naughton, referring to the ability of the digital revolution to catch us unawares again and again. But, argues Julian Saunders, the sure predictor of success is the presence of a basic human need – to communicate and connect.

Have a look at the box below. The meaning of all of the icons in it would have been a mystery to you 10 years ago. You would also have been surprised at the idea...

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