Advertising for good must be our mission

Tom Knox

In this edited version of his inaugural address, the incoming IPA president sets out his agenda for the years ahead, arguing that in order to secure its long-term future, advertising has to demonstrate not just its economic but also its societal benefits.

Advertising for good must be our mission

Tom KnoxIPA

Incoming IPA president Tom Knox sets out his agenda for the next two years in this edited version of his inaugural address.

I'm proud to say I have worked in advertising for nearly 30 years. I'm proud because I believe that advertising can be a noble profession. What we do is fundamentally of great value and good. Good for businesses and the economy, good for consumers and society, and good for the people who make a living from it.

I want my agenda to demonstrate and celebrate not just the...

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