CHU Sainte-Justine Foundation: "Sing with Celine Dion" contest

This case study describes how the Sainte-Justine Foundation, a children's hospital in Quebec, Canada, organised a choral competition instead of a typical fundraiser.

CHU Sainte-Justine Foundation: "Sing with Celine Dion" contest

Ann Bouthillier and Frederic Bruniquel

Campaign details

Brand owner: CHU Sainte-Justine FoundationLead agency: Havas Worldwide CanadaBrand: CHU Sainte-Justine FoundationIndustry: Earned media, buzz, Events and experiential, Internet - microsites, Newspapers, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Word of mouth, advocacyChannels used: Content marketing, Social mediaMedia budget: Up to 500k

Executive summary

This case study describes how Canadian children's hospital the Sainte-Justine Foundation organized a choral competition instead of a typical fundraiser.

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