Sennheiser: Let your ears be loved

This case study explains how Sennheiser, the headphones brand, used a content strategy with a bit of a 'weird' feel to appeal to millennials in the UK and US.

Sennheiser: Let your ears be loved

Walt Barron and Alex Brands

Campaign details

Brand owner: Sennheiser USALead agency: McKinneyBrand: SennheiserCountry: United Kingdom, United StatesIndustry: Personal accessoriesChannels used: Events and experiential, Internet - microsites, Mobile and apps, Online video, Outdoor, out-of-home, Social mediaMedia budget: Up to 500k

Executive summary

Through tactics that wove together digital, social and experiential efforts, German brand Sennheiser thrust itself into the American and British headphone conversation and got intimate with millennial ears.

Premium German manufacturer Sennheiser was launching its new Urbanite heaphones, but...

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