Donat Mg: Global Facebook page Preggy Mg

This case study describes how Donat Mg, a mineral water brand, created a global Facebook page targeting pregnant women to raise awareness of the brand and its health benefits.

Donat Mg: Global Facebook page Preggy Mg

Tjaša Novak

Campaign details

Brand owner: Atlantic Grupa d.d.Lead agency: Agencija 101 d.o.o.Brand: Donat MgCountry: Austria, Bosnia and Herzegovina, Croatia, France, Italy, Russian Federation, Serbia, Slovenia, United KingdomIndustry: Non-alcoholic, soft drinksChannels used: Email marketing, Social mediaMedia budget: Up to 500k

Executive summary

This case study describes how the global Facebook page Preggy Mg, representing natural mineral water Donat Mg in nine of its 27 markets around the world, encouraged pregnant women to consume its parent brand.

Donat Mg needed to...

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