Piz Buin: Behind every beautiful tan is a story waiting to be told

This case study explains how how Piz Buin, the sun-protection brands, reignited its iconic status in Spain by redefining the ultimate moment of truth in sun care and using a hero-hygiene-hub content model.

Piz Buin: Behind every beautiful tan is a story waiting to be told

Mette Næsby

Campaign details

Brand owner: Johnson & JohnsonLead agency: Advance A/S DenmarkContributing agency: JWT SpainBrand: Piz BuinCountry: SpainIndustry: Skin care, sun protectionChannels used: Content marketing, Earned media, buzz, Events and experiential, Internet - display, Internet - search, Online video, Point-of-purchase, in-store, Public relations, Social media, Television, Word of mouth, advocacyMedia budget: Up to 500k

Executive summary

This case study is the story of how Piz Buin, one of the world's very...

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