Piz Buin: Behind every beautiful tan is a story waiting to be told
Mette Næsby
Campaign details
Brand owner: Johnson & JohnsonLead agency: Advance A/S DenmarkContributing agency: JWT SpainBrand: Piz BuinCountry: SpainIndustry: Skin care, sun protectionChannels used: Content marketing, Earned media, buzz, Events and experiential, Internet - display, Internet - search, Online video, Point-of-purchase, in-store, Public relations, Social media, Television, Word of mouth, advocacyMedia budget: Up to 500k
Executive summary
This case study is the story of how Piz Buin, one of the world's very...