Axis Bank: #myideaofprogress - celebrating what progress means to India
Ipsita Tripathy, Sagnik Ghosh and Lopa Bhattacharya
Campaign details
Brand owner: Axis BankLead agency: Indigo Consulting India and Lowe Lintas and Partners IndiaContributing agency: Starcom MediaVest Group India and Leo Burnett IndiaBrand: Axis BankCountry: IndiaIndustry: Banks, credit cards, loansChannels used:Content marketing, Direct marketing, Earned media, buzz, Email marketing, Internet - display, Internet - microsites, Internet - search, Magazines - business, trade, Magazines - consumer, Mobile and apps, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Radio, Social media, Television...