Dubai Police: The Supercop Cars

This case study describes how Dubai's image was boosted by its police force being given a fleet of supercars.

Dubai Police: The Supercop Cars

Tahaab Rais

Campaign details

Brand owner: Dubai PoliceLead agency: FP7/DXB (Part of McCann Worldgroup)Brand: Dubai PoliceCountry: United Arab EmiratesIndustry: Destination countries, regions, cities, Executive, luxury, prestige cars, Government, social policyChannels used: Content marketing, Earned media, buzz, Events and experiential, Online video, Other and ambient media, Outdoor, out-of-home, Public relations, Social media, Word of mouth, advocacyMedia budget: 3 - 5 million

Executive summary

This case study describes how Dubai's image was boosted by its police force being given a fleet of supercars.

Dubai's...

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