Dubai Police: The Supercop Cars
Tahaab Rais
Campaign details
Brand owner: Dubai PoliceLead agency: FP7/DXB (Part of McCann Worldgroup)Brand: Dubai PoliceCountry: United Arab EmiratesIndustry: Destination countries, regions, cities, Executive, luxury, prestige cars, Government, social policyChannels used: Content marketing, Earned media, buzz, Events and experiential, Online video, Other and ambient media, Outdoor, out-of-home, Public relations, Social media, Word of mouth, advocacyMedia budget: 3 - 5 million
Executive summary
This case study describes how Dubai's image was boosted by its police force being given a fleet of supercars.
Dubai's...