Emirates NBD: Perspectives - special needs? Or special talents?
Tahaab Rais
Campaign details
Brand owner: Emirates NBDLead agency: FP7/DXB (Part of McCann Worldgroup)Brand: Emirates NBDCountry: United Arab EmiratesIndustry: Banks, credit cards, loans, Charities and voluntary organisationsChannels used: Earned media, buzz, Events and experiential, Online video, Outdoor, out-of-home, Public relations, Social media, Sponsorship - event, property, Word of mouth, advocacyMedia budget: Up to 500k
Executive summary
This case study describes how Emirates NBD enhanced its image beyond banking by showcasing the artistic talents of people with special needs....