The Xperia Aquatech Store: The world's first underwater store
Tahaab Rais
Campaign details
Brand owner: Sony Mobile Middle EastLead agency: FP7/DXB (Part of McCann Worldgroup)Brand: XperiaCountry: United Arab EmiratesIndustry: Mobile and cell handsetsChannels used: Cinema, Content marketing, Direct marketing, Earned media, buzz, Email marketing, Events and experiential, Games and competitions, Internet - search, Magazines - consumer, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Product placement, Product sampling, Public relations, Radio, Social media, Word of mouth, advocacyMedia budget: 1 - 3 million
Executive summary
This case study describes...