Intuit: Small business big game
Adam Lowrey and Nathan Crow
Campaign details
Brand owner: Intuit Small Business Software CompanyLead agency: RPABrand: IntuitCountry: United StatesIndustry: Financial services (general)Channels used: Earned media, buzz, Email marketing, Events and experiential, Internet - display, Internet - microsites, Internet - search, Magazines - consumer, Mobile and apps, Newspapers, Online video, Outdoor, out-of-home, Product placement, Public relations, Social media, Sponsorship - event, property, Television, Word of mouth, advocacyMedia budget: 3 - 5 million
Executive summary
This case study describes how accounting-software firm Intuit raised...