Rexona for Women: Sweat to change lives

This case study explains how Rexona, a deodorant brand, used digital, social and mobile technology to engage with its target group - Malaysian women - for a good cause, as well as increasing sales.

Rexona for Women: Sweat to change lives

Sailesh Wadhwa

Campaign details

Brand owner: UnileverLead agency: Lowe & Partners MalaysiaBrand: Rexona for WomenCountry: MalaysiaIndustry: Deodorants, anti-perspirantsChannels used: Events and experiential, Games and competitions, Internet - microsites, Mobile and apps, Point-of-purchase, in-store, Radio, Social media, Television, Word of mouth, advocacyMedia budget: Up to 500k

Executive summary

Rexona Move deodorant presents a compelling uniquely Malaysian case study of how digital, social and mobile technology can be leveraged meaningfully, weaving 'everyday social good' into the lives of the consumers to establish...

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