Rexona for Women: Sweat to change lives
Sailesh Wadhwa
Campaign details
Brand owner: UnileverLead agency: Lowe & Partners MalaysiaBrand: Rexona for WomenCountry: MalaysiaIndustry: Deodorants, anti-perspirantsChannels used: Events and experiential, Games and competitions, Internet - microsites, Mobile and apps, Point-of-purchase, in-store, Radio, Social media, Television, Word of mouth, advocacyMedia budget: Up to 500k
Executive summary
Rexona Move deodorant presents a compelling uniquely Malaysian case study of how digital, social and mobile technology can be leveraged meaningfully, weaving 'everyday social good' into the lives of the consumers to establish...