IBM Smarter Cities Connect
Charlie Lowe
Campaign details
Lead agency: Ogilvy & Mather SingaporeCountry: Australia, Brazil, Kenya, Morocco, Nigeria, SingaporeIndustry: Business-to-businessChannels used: Content marketing, Social mediaMedia budget: 500k - 1 million
Executive summary
This case study describes how Smarter Cities Connect provided a place where conversations about making cities smarter could begin, where conversations between thought leaders, inspiring thinkers and city officials around the globe were encouraged and where people could connect to share ideas and explore how to make the way we live and work better.
IBM had been finding...