How a change in body language transformed the fortunes of Mercedes-Benz

This case study describes how Daimler AG set out to change the image of Mercedes-Benz in the UK with the object of increasing sales.

How a change in body language transformed the fortunes of Mercedes-Benz

AMV BBDO

Previous Mercedes-Benz Cannes Effectiveness submissions include 'Escape the Map' and 'YouDrive'.

Escape the map(Cannes Effectiveness submission, 2013) was a virtual driving experience that played out across multiple channels of interaction. The submission described how Mercedes-Benz achieved unprecedented engagement with a younger audience by pioneering a very different approach to automotive marketing. Propelled by the creative concept of a dynamic car in a dystopian world, this was the story of a campaign that achieved record levels of interaction with the Mercedes-Benz brand and a net revenue return...

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