How a change in body language transformed the fortunes of Mercedes-Benz
AMV BBDO
Previous Mercedes-Benz Cannes Effectiveness submissions include 'Escape the Map' and 'YouDrive'.
Escape the map(Cannes Effectiveness submission, 2013) was a virtual driving experience that played out across multiple channels of interaction. The submission described how Mercedes-Benz achieved unprecedented engagement with a younger audience by pioneering a very different approach to automotive marketing. Propelled by the creative concept of a dynamic car in a dystopian world, this was the story of a campaign that achieved record levels of interaction with the Mercedes-Benz brand and a net revenue return...