Smartlife: Sapna (dreams) - How 17,793 nails shaped the future for generations to come

This case study describes how the SmartLife Foundation in Dubai employed crowd-sourced social empathy to raise funds to help educate labourers' children.

Smartlife: Sapna (dreams) - How 17,793 nails shaped the future for generations to come

FP7/DXB Dubai

The Problem:

There are over a million blue-collar labourers in Dubai, building the dreams of the country (United Arab Emirates) and its people. Brick by brick, nail by nail, they are also silently working towards their own dreams of giving their children a better education and hence, a better life. But even though some labourers hammer in over 200,000 nails a month, their salaries (as low as 200-300 USD) will never be enough for that dream.

SmartLife Foundation (an NGO for Dubai's blue-collar labourers,...

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