Transavia: eBay

This case study describes how Transavia, a low cost airline, teamed up with eBay to promote the availability of holiday travel in a time of austerity.

Transavia: eBay

Les Gaulois

What were the objectives for the creative work?

Economic crisis left Europe with less money to spend, especially for something as trivial as holidays.

But we all have houses full of objects that we don't use and we don't want to throw away.

So the low cost airline, Transavia.com teamed up with eBay France to create Byebye: the first object-flight converter.

A tool hosted for two weeks on Ebay's homepage that allowed people to select a departing city and destination. Get a suggestion of what they could sell to get there. Sell and transform...

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