S7 Airlines: Catch-a-plane

This case study describes how Russian S7 Airlines created awareness of its services.

S7 Airlines: Catch-a-plane

Leo Burnett Moscow

What were the objectives for the creative work?

S7 Airlines (brand of «Sibir» Airlines, www.s7.ru) is a member of oneworld® global alliance. The airline has one of the widest domestic route network in Russia. Unfortunately, we faced people's unawareness of a huge variety of routes and destinations offered by S7 Airlines. Travelers often considered S7 Airlines as a domestic network, not as a part of international flying alliance.

We decided to break this stereotype and the way people saw flying with S7 Airlines through the "S7 Priority" program which...

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