S7 Airlines: Catch-a-plane
Leo Burnett Moscow
What were the objectives for the creative work?
S7 Airlines (brand of «Sibir» Airlines, www.s7.ru) is a member of oneworld® global alliance. The airline has one of the widest domestic route network in Russia. Unfortunately, we faced people's unawareness of a huge variety of routes and destinations offered by S7 Airlines. Travelers often considered S7 Airlines as a domestic network, not as a part of international flying alliance.
We decided to break this stereotype and the way people saw flying with S7 Airlines through the "S7 Priority" program which...