Unilever: Why bring a child into this world?
DAVID
What were the objectives for the creative work?
The big brand few people knew.
Unilever is one of the world's leading suppliers of food, home and personal care products, with sales in over 190 countries. However, it had always communicated through its product portfolio. Unilever was a brand few people knew.1
A brand with a purpose.
In the light of this scenario, we had to launch the first master brand campaign in Unilever's history communicating its sustainable living plan: Project Sunlight. Its purpose was to create a platform that would...