Unilever: Cupidity / Love ride campaign

This case study describes how Unilever mounted an international campaign for Cornetto by harnessing the twin assets of love stories and music videos.

Unilever: Cupidity / Love ride campaign

Lola Lowe & Partners

What were the objectives for the creative work?

'Cupidity' was born from the observation that the Cornetto audience (teens worldwide) don't watch a lot of TV anymore but do spend vast amounts of their time watching content online. The campaign is global in reach and therefore the development of branded entertainment varies widely. There are certain areas where the appetite for content, especially content as a form of social capital, is extremely high, such as Turkey. The 16-25 year old audience in Turkey is highly active on social networks and...

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