Macmillan Cancer Support: Not alone

This case study describes how Macmillan Cancer Support in the UK raised its profile to generate greater support from the public and increase donations.

Macmillan Cancer Support: Not alone

VCCP London

What were the objectives for the creative work?

There are now 2.5 million people in the UK living with a cancer diagnosis. That will rise to at least 4 million by 2030, through a combination of an ageing population, improved diagnosis and treatment, and changing lifestyles.

This presents an enormous challenge to how cancer care will be delivered: it won't just happen in hospitals, clinics and surgeries, but in homes, high streets and online. Individuals, families and communities: we'll all need to get more active in helping each other living with cancer.

In...

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