Visa: The onlive sale

This case study describes how credit card Visa in Colombia grew its online shopping audience.

Visa: The onlive sale

Sistole

Colombia is the second country in Latin America with the highest access rate to Internet, but strangely, it's also the second with the lowest rate of online shopping due to the general believe that it's a difficult and insecure process.

Amid this situation, Visa detects an opportunity to achieve, in a medium term, a significant growth in online shopping, heading towards the leadership of the segment and, at the same time, finding the perfect way to strategically approach a younger target group, key for the brand in the future.

What were the objectives for...

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