Constellation Brands: Luna corona
Cramer Krasselt Chicago
What were the objectives for the creative work?
Corona is known around the world as a beach/vacation beer. It's an association that has served the brand well. For over 30 years, Corona has been steadily building their beach and daytime equity in the U.S. With that success came typecasting – especially among New Yorkers. Corona was marooned on the beach and consumed primarily during very specific daytime beer-drinking occasions. For the "city that never sleeps" we needed a creative solution that would strongly associate Corona with the night, generating buzz for the brand...