Fundació Arrels: Homeless fonts

This case study describes how the Spanish charity for the homeless, Fundacio Arrels, boosted donations by selling new typefaces created for it.

Fundació Arrels: Homeless fonts

The Cyranos/McCann Barcelona

What were the objectives for the creative work?

Our goal was to find a way of helping the Arrels Foundation to boost its resources. To find an alternative to the traditional way, since Spanish society has little to spare at the moment.

What was the strategy behind the creative work?

In a world saturated with NGO campaigns asking for help and support, our strategy was to offer something in this case, instead of asking for it:

We created a new brand of typefaces, made from the handwriting the homeless use to beg for...

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