UN Women: The autocomplete truth

This case study describes how UN Women, an entity of the United Nations established in 2011, raised its profile and highlighted that gender inequality was still a serious issue initially with a press campaign in the UAE.

UN Women: The autocomplete truth

Memac Ogilvy

What were the objectives for the creative work?

UN Women, an entity of the United Nations dedicated to the empowerment of women and gender equality, had a few issues that needed to be addressed:

1. Despite decades of global advancement, discrimination and prejudice towards women was still prevalent across the globe. However, in this day and age, it's practically unthinkable for many of us to consider gender inequality as a persisting issue. The general perception is that over the last 20 years, a lot of good work has already been done in this...

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