Tomtom International: Quicker journeys when you need them

This case study describes how Tomtom International resurrected a dying market in Portable Navigation Devices (PNDs) in Germany and the UK.

Tomtom International: Quicker journeys when you need them

DDB & Tribal Worldwide Amsterdam

What were the objectives for the creative work?

Introduction

The Portable Navigation Device (PND) market has been in a steep and steady decline for years.

Because of the rise of in-dash and mobile phone alternatives, many believe the PND category is dying. As the market leader in this category, TomTom set itself a target to resurrect the PND market: To grow it by winning existing users back.

Year after year, PNDs have gotten smarter with new features and updated maps. One of the most important new features...

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