Tomtom International: Quicker journeys when you need them
DDB & Tribal Worldwide Amsterdam
What were the objectives for the creative work?
Introduction
The Portable Navigation Device (PND) market has been in a steep and steady decline for years.
Because of the rise of in-dash and mobile phone alternatives, many believe the PND category is dying. As the market leader in this category, TomTom set itself a target to resurrect the PND market: To grow it by winning existing users back.
Year after year, PNDs have gotten smarter with new features and updated maps. One of the most important new features...