Cancer Council NSW: I touch myself project

This case study describes how the Australian charity, Cancer Council NSW, executed a breast cancer campaign with no budget or government funding.

Cancer Council NSW: I touch myself project

JWT Sydney

What were the objectives for the creative work?

This brief tasked us to address one of the most high profile issues in the world today: breast cancer. Every year we are bombarded with breast cancer awareness and fundraising campaigns, but despite this, 1 in 81 Australian women will still develop this devastating cancer. More needs to be done to fight it and one angle had been underrepresented in the cacophony of activity, self-examination. Self-examination is estimated to detect about 40%2more early cancers than mammograms, yet it is...

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