Coca Cola Indonesia: The catalyst for Indonesians to reconnect during Ramadhan
MediaCom Indonesia
What were the objectives for the creative work?
RAMADHAN HAS A CLEAR MESSAGE: TO REFLECT AND CELEBRATE AND GIVE GENEROUSLY.
There is also a commercial aspect to the festive period as it delivers a huge spike1 in non-alcoholic ready to drink beverages; households stock up in preparation for the daily Buka Puasa (breaking fast) with family and friends.
1 – Source: Retail Sales Volume – Nielsen 2014 (same trend in previous years)
For Coca-Cola there were three key objectives for the campaign:
- Commercial:to increase sales...