Toyota Norway: Try my hybrid

This case study describes how Toyota Norway gained sales for its hybrid cars by increasing the number of test drives taken.

Toyota Norway: Try my hybrid

Saatchi & Saatchi Oslo

What were the objectives for the creative work?

Background and Objectives:

In Norway there are two leading players when it comes to the volume automotive market Volkswagen and Toyota. These two players have fought over being number one for a long last three years, however, Volkswagen has tightened the grip of the throne.

However Toyota has the most loyal customers in Norway, but is far down on the list when it comes to recruiting new customers.

Toyota generally scores high in surveys on rational factors like reliability and quality, but...

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