Beats by Dr Dre: Beats Colors

This case study describes how headphones company Beats by Dr Dre set out to differentiate itself in an uninspiring and homogenous market.

Beats by Dr Dre: Beats Colors

R/GA London

What were the objectives for the creative work?

Background and creative objectives

We were faced with a category norm of uninspiring, homogenous headphones, and a product that couldn't satisfy what people naturally desire - to express themselves. Degradation was also in the mix, with low quality equipment robbing music fans of sonic richness.

Founded by two people who care deeply about the music, the Beats brand stepped into this formulaic market determined to get its product truth across – 'music as the artist intended'.

Our launch date was fixed for the Summer...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands