Spies Travels: Do it for Denmark

This case study describes how Denmark's Spies Travels made people aware of its City Getaways in a cluttered market.

Spies Travels: Do it for Denmark

Robert/Boisen & Like-Minded

What were the objectives for the creative work?

Business background: Getting city getaways on the Dane's radar

Spies has been offering holidays to the most popular big cities for many years, such as New York, London, Barcelona and Paris. However, attention had not been focused on this part of the business, and Spies had a strong feeling that there was an untapped potential. Therefore, they wanted to explore whether it was possible to increase Spies' visibility on the Dane's radar when considering a city getaway - and in doing so, increase...

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