Swedish Institute & Visit Sweden: Curators of Sweden

This case study describes how the Swedish Institute and VisitSweden changed the way that tourism was promoted.

Swedish Institute & Visit Sweden: Curators of Sweden

Volontaire

The World's most democratic twitter account – enabling a dialogue with a country for 3 years and counting.

In order to give proof to its progressiveness, Sweden was the first and is still the only country in the world to hand over an official communication channel to its citizens. Every Monday someone else is @sweden, head of the world's most democratic twitter account. For the last 168 weeks, 168 different Swedes from 168 different places with 168 different interests have painted 168 different pictures of the country, more open, transparent and...

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