Samsung Electronics Italy: Samsung maestros academy
Leo Burnett Italy
What were the objectives for the creative work?
The key objective for the creative work was to make Samsung locally relevant in Italy, improving its affinity with the Italian audience. "Brand relevance" and "brand preference" were two KPIs monitored during the campaign - in a study commissioned by Samsung to Nextplora Market Insitute - in order to measure the effectiveness of Maestros campaign.
What was the strategy behind the creative work?
Samsung aimed to improve its affinity and relevance in Italian market by using technology to solve a big local cultural...