Casa De La Amistad: The hair fest
Ogilvy & Mather Mexico City
What were the objectives for the creative work?
In Mexico, infant cancer is the first cause of death by disease among children between 5 and 14 years old*. About 5, 000 new infant cases are registered every year in our country; 60% of them are cared for at SSA hospitals and the remaining 40% at the IMSS, ISSSTE, PEMEX and private hospitals. Casa de la Amistad provided support to 20% of the cases at SSA hospitals in 2014.
Casa de la Amistad para niños...