Casa De La Amistad: The hair fest

This case study describes how Casa De La Amstrad, a Mexican NGO which offers free treatment and support to infant cancer sufferers, increased donations of hair to make oncological wigs.

Casa De La Amistad: The hair fest

Ogilvy & Mather Mexico City

What were the objectives for the creative work?

In Mexico, infant cancer is the first cause of death by disease among children between 5 and 14 years old*. About 5, 000 new infant cases are registered every year in our country; 60% of them are cared for at SSA hospitals and the remaining 40% at the IMSS, ISSSTE, PEMEX and private hospitals. Casa de la Amistad provided support to 20% of the cases at SSA hospitals in 2014.

Casa de la Amistad para niños...

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