Volkswagen: Eyes on road

This case study describes how Volkswagen China addressed the problem of drivers using mobile phones while driving.

Volkswagen: Eyes on road

Ogilvy Beijing

How do you do something good for millions around the word with virtually no media money? This is the story of how Volkswagen thought innovatively and set a new milestone in frugal innovation.

If the number of phones and number of cars in China were countries, they would rank No. 3 and No.11 in population! China sure has a lot of phone connections. In fact number of mobile phone connections in China is more than the populations of US, Indonesia, Brazil, Pakistan and Nigeria all put together.

Similarly, the number of cars in China...

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