UNICEF Sweden: Escape ends here
Edelman Deportivo
What were the objectives for the creative work?
Overall objective
To make the UN Convention on the rights of the child a Swedish law. UNICEF Sweden has been working towards this goal during the last six years. UNICEF wanted us to create a campaign highlighting the children's situation and raise voices to make the UN Convention of the rights of the child a Swedish law. The campaign needed to get publicity and buzz in social media and transform attention to engagement, to put pressure on the government with a signed petition and eventually...