Nestlé: Have a seat

This case study describes how Nestle boosted the flagging reputation of its KitKat brand in the Netherlands.

Nestlé: Have a seat

JWT Amsterdam

What were the objectives for the creative work?

In September 2013, Google named its new operating system "Android KITKAT". The main strategic objective for KITKAT behind this important collaboration with Google was helping the brand to gain weight on the global digital space due to the irrelevance that, in this media, the brand was suffering during the last years. The reason behind this situation was down to the main KITKAT communication property, "Have a break", and the constant erosion of its meaning provoked by the incursion of technology in the daily habits of consumers....

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