SPC Ardmona: #SPCsunday
Leo Burnett Melbourne
What were the objectives for the creative work?
How Social Listening Saved A Hundred Year Old Company
The ultimate objective of the campaign was to save a hundred year old company.
SPC is a proud, 100 year-old Australian business that has been a part of Australian life for a long time. As the largest fruit processer in the country, the company employs thousands of workers in regional Victoria. By early 2014, this iconic brand and the thousands of families that depend on it were under serious threat. SPC had been experiencing declining annual sales...