The Prince's Trust: Young people are our tomorrow; believe in them today
CHI & Partners London
What were the objectives for the creative work?
In 2012 1 in 5 young people were out of work in the UK. In the midst of the recession, youth unemployment had risen at double the rate of main unemployment by 2012 (Figure 1). By September, 1.02 million young people were unemployed-the highest rate in 17 years.
Figure 1: Youth Unemployment vs. Unemployment from 2004 to 20121
The situation was regularly covered in the media, with language around 'the lost generation' fuelling debate and government...