Celem (European Women's Lobby): Abortion travel

This case study describes how CELEM, the European Women's Lobby, fought to reverse a very restrictive abortion law introduced in Spain.

Celem (European Women's Lobby): Abortion travel

DDB Spain

What were the objectives for the creative work?

This campaign's main objective was communication.

First of all we had to create awareness on the issue at hand, as we needed for society to realize what its reality would become in the near future, if this law passed.

Secondly, another important part was the change in attitude. As the campaign sought to trigger a feeling of righteous indignation in all of those who had remained "at sleep" or indifferent towards the imminent reform.

And finally, the behavioral change, regarding mobilizing society. A mobilization...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands