Coca-Cola: Happy ID
McCann Lima
What were the objectives for the creative work?
Although Peru has everything to be a happy country, a rich culture, a diverse nature and a remarkable economic growth, when it comes to happiness index Peru is still ranked as one of the lowest in the region.
We start by asking ourselves: are Peruvians happy? This was the starting point that triggered a campaign of high impact and great commitment, which aimed to achieve a greater identification of Peruvians to happiness.
For some reason, Peruvians appeared in the photo of their ID card with long faces,...