What has technology wrought? Some effects of technology on the individual, society and commerce

Hazel Kahan

Marketing in a new age means marketing in an age that is not only being shaped but increasingly dominated by technology.

What has Technology Wrought? Some Effects of Technology on the Individual, Society and Commerce.

Hazel Kahan HK Research, United States

SEVEN-FIVE-THREE

The paper will explore seven effects of technology, five ramifications for marketers and three counter-intuitive business ideas.

SEVEN EFFECTS

1. No rules, no limits, no penalties

Technology has created a new space, and man has created the technology. This new space is entirely man-made, existing outside the confines of time and space. Geography is not a barrier, time imposes no rules. One can enter and leave it at any time, it is always open, one can be in...

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