Luleå Government/Luleå Business Agency: The Node Pole

This case study describes how the Lulea Government /Lulea Business Agency in Sweden encouraged the development of datacentres in a remote polar region.

Luleå Government/Luleå Business Agency: The Node Pole

Prime Stockholm

What were the objectives for the creative work?

A DIRTY BIG SECRET

The objectives for the creative work were to tackle one of the IT industry's biggest headaches head-on and turn the revealing, fear-driven conversation on big companies and their dirty 'cloud' data into a positive one by positioning a little, unknown town in the North of Sweden as the pioneer of a better way.

But first, a little background…

By 2010, storing things in "the cloud" had fundamentally changed the way we travel, communicate, socialize, produce stuff and do business...

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