Orbis HK: Don't look away

This case study describes how Orbis HK, a Hong Kong charity, set out to increase donations to help the blind see again.

Orbis HK: Don't look away

Ogilvy & Mather Group Hong Kong

What were the objectives for the creative work?

Blindness affects up to 39 million people worldwide. 90% of the blind live in third world countries1. Sadly, 90% of people in developed countries usually turn away when asked for help. Our task was to create a unique and compelling way to connect with people on an emotional level to make them more likely to take positive action.

We created an emotional, interactive web experience showing a boy seeing for the first time after eye surgery. Using eye detection...

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